Amazon Insights
August 31, 2023

What Is The Meaning Of A Buy Box In Amazon?

If you’re a seller on Amazon, then you’re probably familiar with the Amazon Buy Box. It’s the box on the right-hand side of Amazon product pages, and it’s where customers will click to add products to their carts. It’s a powerful tool that can significantly increase your sales, but what exactly is the Amazon Buy Box and how does it work?

In this post, we’ll cover everything you need to know about the Amazon Buy Box, from how it works to how you can increase your chances of winning it. We’ll discuss how Amazon decides which sellers get the Buy Box, as well as tips and tricks for improving your Amazon Buy Box performance.

The Amazon Buy Box: How It Works for Sellers, and Why It’s So Important

The Amazon Buy Box is certainly a dream come true for many sellers on the platform. Let’s dive deep into this topic and explain everything!

What Is The Buy Box?

The Amazon Buy Box is a panel located on the right side of the product page that displays featured items for sale from approved sellers. This box offers customers an easy way to purchase an item in one click; they can add it to their cart without needing to navigate away from the product page. On competitive product pages, multiple sellers can be listed in the Buy Box, but only one will be designated as the “featured” seller.

How Can I Become Eligible For Amazon’s Buy Box?

In order to be eligible for Amazon’s Buy Box feature, there are several criteria that need to be met:

  • Price: Sellers must have a competitive price for their item; this means that you need to remain competitive with the other sellers offering similar products.
  • Seller Performance Metrics: You must have a high performance rating from customers in terms of delivery speed, customer service experience and return policies.
  • Fulfillment Method: You must offer customers a reliable and speedy delivery option; this includes standard options like FBA (Fulfillment by Amazon) or FBM (Fulfillment By Merchant).
  • Stock Availability: Your items must be regularly available and well-stocked in order to remain competitive in terms of fulfilment times.
  • Product Metadata: Your listings must include accurate product information including descriptions, title, categories etc. 
  • Number Of Sellers: The number of sellers offering a certain item will also affect your chances of being featured. For example, if there are fewer sellers, then it increases your chance of being featured in the Buy Box.

How Do I Check If my Items are Eligible?

Once you have met the necessary criteria above, you can actually use the Amazon Seller Central platform to check whether your items are listed and eligible for the Buy Box feature. To do this, simply log into your Seller Central account and navigate to the Inventory tab on the menu bar at the top of the page. Within this tab, you will find a list of all your products and their current eligibility status; you can also manually add or remove items from here if needed. If an item is eligible for listing within the Buy Box feature, it will show up as an “eligible” item within your inventory list. 

Recently Asked Questions

Q. Why does Amazon take away my buy box?

A. Amazon may remove the buy box for certain items if either the amount of stock being offered is low, or the seller has failed to follow Amazon's listing and pricing guidelines. Additionally, if a customer has reported a problem with a particular seller, Amazon may remove that seller's buy box in order to protect customers from receiving poor-quality products or services. 

Q. How do you win Amazon’s buy box?

A. To win the buy box, sellers must meet Amazon's listing requirements while also providing competitive pricing, fast shipping, high product ratings and excellent customer service. Additionally, sellers must ensure their product descriptions are accurate and up-to-date in order to ensure customers have access to all necessary information about each item they are purchasing.

Q. What does used buy box mean?

A. Used buy box refers to a feature on Amazon's website which allows customers to purchase second-hand items from third-party sellers. Customers can search for a used item they would like to buy and then make an offer based on the condition and quality of the item.


In conclusion, gaining access to Amazon’s coveted Buy Box feature is essential for any seller looking to make it big on this platform; however, it’s not always easy to obtain access due to strict eligibility requirements set by Amazon. This blog post has outlined some basic criteria that need to be met in order to gain eligibility for the Buy Box as well as how you can check if your items are eligible using Amazon Seller Central. 

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