Amazon Insights
August 12, 2023

Why you should use DSP ads for your Amazon products?

Amazon is one of the most powerful e-commerce platforms in the world, and this power lies in its ad platform, Amazon Advertising. It provides users with the ability to promote their products to potential buyers, either directly or through sponsored ad campaigns. But what many sellers are unaware of is the power of DSP ads.

DSP (Demand Side Platform) ads have become increasingly popular with Amazon sellers due to their effectiveness. In this post, we’ll discuss what exactly DSP ads are, why you should use them for your Amazon products, and how to get the most out of them. We’ll also provide some tips and tricks to help you make your DSP ads as successful as possible. So, let’s dive in!

Guide To Amazon DSP

A demand-side platform (DSP) is an automated digital advertising platform used by companies to purchase programmatic online advertising. It connects to multiple ad exchanges in order to enable advertisers to quickly purchase display, video, and audio ads aimed at target audiences. As a result, DSPs are becoming increasingly popular on Amazon as sellers seek to maximize their ad performance and reach more potential customers.

Benefits of Using DSP Ads on Amazon

Using a DSP ad platform has many benefits when it comes to advertising products on Amazon. Here are three of the most important: 

1. Increased Ad Performance: DSPs enable businesses to quickly and efficiently purchase and manage ads, leading to improved ad performance and higher conversions. This helps sellers optimize their campaigns faster and with more accuracy than ever before. 

2. Comprehensive Targeting Capabilities: A DSP ad platform allows you to target specific groups of people precisely based on their behavior or demographic characteristics. This means you can ensure your ads reach the right people and drive meaningful results. 

3. Cost-Effective Advertising: A DSP allows you to set your own budget and bid competitively for impressions across channels, allocating your budget efficiently so that you get the most out of each dollar spent. This helps you save money while still reaching your desired audience effectively. 

Types of Ads You Can Utilize Through a DSP Platform

There are the most common types of ads you can create and run through a DSP ad platform, including: 

Dynamic Creative Ads

Dynamic creative ads make it possible to insert personalized content into an ad that is tailored specifically for each user. This type of ad helps drive engagement and encourages customers to take action without clicking away from the page they are already on. 

Hyper-Segmenting Ads

Hyper-segmenting ads allow buyers to apply multiple criteria when choosing which users they want their ads to target. This way, you can ensure your ads reach only those who are highly likely to click through and potentially become customers or buy your product. 

How To Maximize The Effectiveness Of DSP Ads 

1. Make sure that you have clear goals for your campaigns - Before launching any campaigns it is important to set clear goals for what you want to achieve so that you know what metrics need to be tracked in order to measure success against those goals once the campaign is live.  

2. Employ advanced targeting features - Take advantage of all of the different targeting features available with DSPs such as device type, location, demographics, interests etc., so that you can make sure that your campaigns are reaching the right audiences at the right time and not wasting ad spend on irrelevant users who won't be interested in purchasing from you anyways.  

3. Utilize A/B testing - Test different versions of each ad creative element (headlines, copy etc.) so that you can see which versions perform best before investing too much money behind a specific version of an ad creative element that might not be performing as well as others when put up against competitors' versions of it in A/B tests  

Most Frequently Asked Questions

Q. Where do Amazon DSP ads show up?

A.  Amazon DSP ads appear on websites, mobile apps, streaming video services, and connected TVs. Ads may be displayed as banners, skippable video ads, or sponsored products.

Q. What is Amazon DSP called?

A. Amazon DSP is officially known as the Amazon Demand-Side Platform (DSP). It is an automated self-service platform that allows advertisers to target and bid on digital advertising placements in real-time auctions. 

Q. What do I need to know about Amazon DSP?

A. To effectively use Amazon DSP, you need to familiarize yourself with the basics of digital marketing and how it works. An understanding of digital marketing concepts such as keyword targeting, auction based bidding, online ad placement and optimization strategies are essential when using Amazon DSP. 

Q. When did Amazon launch DSP?

A. Amazon launched its DSP platform in June of 2018. The platform initially only supported Display ads, but has since expanded to include Video Ads, In-App Ads, Audio Ads, and Sponsored Products Ads.


As we mentioned before, DSP ads are certainly one of the most popular types of ads right now. Businesses love their effectiveness and simplicity.

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