Amazon Insights
August 10, 2023

What Should Be Included In A Product Insert?

Packaging is an essential part of selling products on Amazon, and it’s a detail that can make or break a sale. As an Amazon FBA seller, you can either package your own orders or use an FBA packaging service. But if you want to really make your customers happy and stand out from the crowd, you should take the time to include packaging inserts.

Packaging inserts can be anything from a handwritten thank-you note to a discount code for their next purchase. In this post, we’ll share our top tips for creating memorable packaging inserts that your customers will love. We’ll also provide advice on the type of inserts that will increase customer satisfaction and loyalty. So if you’re looking for a way to set yourself apart from the competition, read on for all the tips you need. Let’s dive in - shall we?

Amazon FBA Packaging Insert Tips

One of the main purposes of Amazon Packaging Inserts is to improve customer experience. By providing helpful product information, instructions, care instructions, usage suggestions, and other content, you can give your customers a better overall experience. This can actually lead to higher customer satisfaction and fewer returns. Additionally, packaging inserts can be a useful marketing tool to promote additional products and services from your company. 

Who Can Use Amazon Packaging Inserts?

Amazon Packaging Inserts can be used by any seller on Amazon who wants to provide better customer service or leverage their packaging as part of their marketing plan. For example, sellers who want to provide helpful content on how to use their product or sellers who want to cross-promote additional products or services within their package can benefit from using packaging inserts. 

How To Use Amazon Packaging Inserts For Marketing Benefits?

The content of your Amazon Packaging Inserts depends on the needs of your business and your goals for using packaging inserts as a marketing tool. For example, you may include a promotional copy of the product inside the box (perhaps with a discount code for future purchases). You may also use this opportunity to promote additional products or services related to what is inside the package, as well as general company information such as website links and social media information.  

For example, if your buyer is purchasing a laptop from your site. Then, in the packaging insert, yo can include discount codes for the new headphones or laptop bags. This will motivate the customer to return to your site and make another purchase. It’s a win-win situation - he will receive a discount and you will receive another sale.

Packaging Insert Best Practices

When it comes to creating effective Amazon Packaging Inserts, there are several best practices worth keeping in mind:

  • Keep it simple; make sure that your packaging insert isn't overwhelming with too much text or too many images. 
  • Be concise; use brief sentences and short paragraphs for maximum impact. 
  • Be creative; think outside the box when it comes to what content you include in your package inserts — for example, QR codes or mini-catalogs featuring other products/services from your company. 
  • Keep branding consistent; use colors/fonts/logos that match the rest of your branding for a cohesive look that appeals to customers.  

Following these quick tips will help you create effective Amazon Packaging Inserts that will enhance customer experience while also meeting your business objectives—whether that’s increasing visibility for an existing product line or promoting add-on services. Designing effective packaging inserts takes time and effort but it is well worth it in the end!

Frequently Asked Questions

Q. What should be included in a product insert?

A. Product inserts for Amazon should include all relevant information such as product details, safety warnings, usage instructions, warranty information, contact information, and disclaimers. Additionally, customer service instructions and product reviews should be included if available. 

Q. How do you write a product description insert Amazon?

A. Product description inserts for Amazon can be written in a straightforward format that is easy to read and understand. The language should be clear and concise, focusing on only the most important details of the product. 

Q. Does Amazon allow product inserts?

A. Yes, Amazon allows product inserts as long as they follow their guidelines for product packaging and labeling. The package insert should meet all legal requirements and must contain accurate and up-to-date information about the product being sold.


Belive it or not - adding a product insert can definitely go a long way. Not only will it increase your customer satisfaction, but it will also motivate them to shop more from your store. 

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