Amazon Insights
August 3, 2023

Amazon PPC Strategy for 2023

Are you looking to stay ahead of the competition on Amazon? Well, we’re here to lend you a helping hand! *Grab on*

With the right Amazon PPC strategy, you can increase your visibility and generate more qualified leads for your store.

In this post, we’ll cover everything you need to know to build an effective Amazon PPC strategy for 2023. 

From setting a budget to creating ad campaigns and tracking results, we’ll provide you with all the information you need for success. Without further ado - let’s get this started!

Things You Must Know About Amazon PPC

Amazon PPC stands for “Pay Per Click” and is a type of digital advertising that allows users to pay for their ads based on the number of clicks they receive. 

It’s a great way to reach targeted buyers who are already looking for what you’re offering, rather than relying on organic search engine results. With Amazon PPC, you can create campaigns that target specific keywords related to searches made by potential customers. You will only be charged when an individual clicks on your ad and is taken to your product page.

How much does Amazon PPC cost?

Amazon PPC campaigns have variable costs depending on the popularity of the keyword you’re targeting. More competitive keywords may cost more than less popular ones. However, all campaigns have a minimum bid price that must be met; otherwise, your ads won’t appear at all. On average, sellers spend between $0.05 - $1.00 per click for a keyword bid. 

What is the Best Amazon Marketing Strategy in 2023?

But, let’s cut to the chase and take a closer look at the most effective Amazon marketing strategy in 2023 - shall we?

Lowering Bids On Low-Performing but Highly Relevant Keywords

When optimizing your campaigns, it's important to review all of your keywords regularly and identify ones that are not performing as well as others but are still highly relevant. Lowering bids on these keywords can reduce overall ad spend while still maintaining visibility in relevant search results. 

Bid On Long-tail Keywords

Another key aspect of Amazon PPC is identifying and bidding on long-tail keywords. Long-tail keywords are very specific phrases that narrow down the search result and make it more likely for customers to find exactly what they’re looking for. Bidding on long-tail keywords can help you increase the relevance of your ads and draw more attention to them in search results. 

To identify these types of keywords, use tools such as Google AdWord’s Keyword Planner or Amazon Advertising’s Keyword Tool. Both allow you to generate lists of long-tail keyword ideas based on a seed keyword or by manually entering relevant phrases.

Bid on Competitor’s Keywords

One of the most effective tips that any Amazon seller should follow is bidding on competitors’ brand keywords. This strategy can help you gain visibility in relevant search results and attract potential customers to your products. 

To get started, you’ll need to identify your competitors’ brand keywords. Simply enter the names of your competitors into Amazon’s search bar and take note of the keywords that appear in the dropdown menu. Once you have a list, you can then begin bidding on those specific keywords. However, it’s important to keep in mind that your bids should be low enough that they won’t eat up too much of your budget while still being high enough to give your product a chance at appearing prominently in search results.

Use Modified Match Types

Utilizing various match types can help optimize campaigns for maximum efficiency and budget management. 

Using broad match type will ensure that you show up for a variety of keyword searches, while exact match type will only show up when customers search for exactly what you have set in your campaign. 

Negative Matching Irrelevant Keywords

As part of optimizing your campaigns, it's important to review search terms regularly and identify any terms generating irrelevant traffic and eating away at your budget with no return. Utilizing negative matching tactics can help protect against unwanted clicks and improve efficiency overall. 

Frequently Asked Questions

Q. What Amazon PPC bidding strategies should I use?

A. There are two types of bidding strategies available - Automatic Bidding and Manual Bidding. With Automatic Bidding, Amazon will automatically adjust your bids in order to optimize performance and maximize ad spend. With Manual Bidding, you can put a specific bid amount for each keyword. This is especially helpful if you have a limited budget or want more control over your bidding strategy.

Q. How do I increase my PPC on Amazon?

A. The best way to increase your PPC on Amazon is to optimize your campaigns. Ensure that you are targeting the right keywords, using targeted ads, and appropriately allocating your budget. You should also consider testing different bids and ad creatives in order to find what is most effective for your campaigns. Additionally, monitor your campaigns regularly and make necessary adjustments when needed.

Q. What is the best PPC strategy?

A. The best PPC strategy will depend on your specific goals and objectives. Generally speaking, it is important to understand the fundamentals of PPC management, including understanding different bid strategies, keyword research, and ad creative optimization.


That’s all for today, folks! With these tactics in mind, you can easily build an effective PPC strategy for your FBA business and maximize your return on investment. 

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