Amazon Insights
August 14, 2023

How to Promote Products on Amazon

Getting your product onto Amazon can be the first step to success. But for many sellers, simply listing their product isn't enough. With millions of products competing for attention on Amazon, you'll need to do something to get noticed. That's where advertising comes in.

Believe it or not - advertising is one of the best ways to get your product in front of potential customers on Amazon. In this post, we'll discuss 10 of the top advertising methods you can use to get your product in front of Amazon shoppers. So let's dive in and take a look at the best ways to advertise products on Amazon.

How to Advertise Products on Amazon

Anyone can start advertising on Amazin - it’s perfectly suitable for any business type. All you need to do is set up an account here. After you complete the registration, you will see different forms of amazon advertising solutions available.

Most Popular Amazon Ad Froms

Sponsored Product Ads

This is the most popular form of Amazon advertising. These text-based ads appear at the top of Amazon search results and include up to three lines of product information alongside a product image. You can target these ads based on keyword searches or product categories, and they are designed to appear along with organic search results.

Sponsored Brand Ads

These ads place your branded logo alongside up to three products in a banner that appears on relevant search results. They are designed to increase brand recognition and drive more clicks to your product listings. 

Sponsored Display Ads

These programmatic ads, powered by Amazon’s own Ad Platform, allow you to target customers further down the funnel who might already be familiar with your brand. You can set bids on specific audiences, target multiple channels, and use creative video assets. 

Tips For Using Amazon Ads

Use Regional Sponsored Product Campaigns

Regional sponsored product campaigns are essential for targeting the right audience. By using this type of campaign, you can highlight products specifically for those in certain geographic regions or even towns and cities. This type of campaign is ideal if you have a limited budget.

Use More Video Ads

Video is the future of advertising and Amazon provides many different types of video ads to choose from. Video ads allow you to fully capture the attention of customers in a more impactful way than other types of digital ads.

Utilize User-Generated Content (UGC)

User Generated Content (UGC) can be extremely effective for boosting conversions on Amazon, as customers believe UGC over traditional advertising approaches. If your product has high ratings or positive user reviews, leverage them in your ads by showcasing UGC on your video and programmatic ads — this will increase the credibility of your product in the eyes of potential customers.  

Test New Keywords and Ad Types

Testing new keywords and ad types is important for staying current in the fast-paced digital marketing landscape, as consumer trends change quickly in this space. A/B testing different keywords and ad types can help you find out which ones perform best with your target audience so that you can optimize your campaigns for maximum ROI. 

Monitor Budget and Bids

Managing a budget and bids is important when it comes to optimizing performance on Amazon’s advertising platform. Setting an appropriate budget and bid amount allow you to prioritize which products are featured higher up in search results while also controlling how much you are spending on each campaign — both of these aspects play an important role in driving conversions from potential customers who see your ads. 

People Are Asking

Q.  How do I promote my product on Amazon?

A. Promoting a product on Amazon with paid ads is relatively straightforward. To get started, simply log into your Seller account and navigate to the Advertising tab. From there, you'll be able to select the type of ad you'd like to create and configure the settings for your campaign. You'll need to have an Amazon Advertising account in order to access the Advertising tab, and you'll need to choose a budget for your campaign. Once your campaign is active, your product will be eligible to appear in sponsored search results on Amazon as well as other display advertisements across the web.

Q. Are Amazon paid ads expensive?

A. The cost of Amazon paid ads will depend largely on your budget and goals. Generally speaking, the more targeted and competitive your campaign objectives are, the more expensive your campaigns will be. However, if you manage your budget carefully and experiment with different strategies, it is possible to find effective ways to advertise within any budget. To get a better idea of how much your campaigns will cost, you can refer to the pricing information available in the Advertising section of your Seller Central account.


By following our guide, you can easily start promoting your products on Amazon and start geting sales in just seconds. So, go there and begin your journey!

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