Amazon Insights
August 9, 2023

What Is The Best Way To Rank Products On Amazon In 2023?

Are you an Amazon seller looking to increase your sales? Ranking products on Amazon can be challenging and complex, but a few simple strategies can go a long way. Understanding the algorithm and how it works can give you an edge in this competitive marketplace.

Easy Steps For Amazon Product Ranking in 2023

Fom keyword optimization to customer service, we’ll discuss the best practices for ranking products on Amazon in 2023. Without wasting any more valuable seconds - let’s get the train moving!

Speed Up Your Shipping Processes

Shipping speed is one of the most important factors when it comes to determining product rank on Amazon. Research shows that customers tend to gravitate towards products that have the fastest shipping time, so if you can work on speeding up your delivery processes, you will likely experience an uptick in sales and an increase in rank. Here are a few tips:

  • Invest in quality packaging materials
  • Use automated systems
  • Optimze your fulfillment network

Optimize Your Product Listings

The first step to boosting your Amazon rankings in 2023 is to optimize your product listings. When optimizing your product listings, you'll want to make sure that your titles and descriptions are accurate, comprehensive, and keyword-rich. You should also include high-quality images and videos on your listing, providing potential customers with a clear view of what they’re buying.

Generate Referral Traffic 

Try running referral campaigns to generate more traffic to your listings. These campaigns can be especially effective if they include discounts or incentives. You should also focus on collecting valid email addresses from customers who may be interested in learning more about your products or future developments related to them. With a strategic approach, referral campaigns can drive repeat customers and encourage new buyers over time—increasing your rankings significantly. 

Enhanced Brand Content

Adding Enhanced Brand Content (EBC) or A+ Content Manager to your product listing is a great way to stand out from the competition in 2023. Use this content to showcase why customers should buy your product over others, highlighting key features and benefits along with clear visuals that give an inside look at the item. This form of promotional content is highly engaging and will help increase your Amazon ranking in the future. 

Earn Positive Reviews 

Many shoppers look at user reviews before making purchasing decisions. So, having credible feedback can go a long way in terms of helping to boost conversion rates for potential buyers who visit your page or even help move your product up in rankings. Consider offering discounts or freebies in exchange for feedback from customers because having those 5-star ratings can really make a difference when it comes time for Amazon’s algorithm to place your item among top search results. 

People Are Also Interested

Q.How do you rank on top of Amazon? 

A. The best way to rank on top of Amazon is to ensure that your product page is properly optimized, using relevant keywords, high-quality images, accurate product descriptions, and competitive pricing. Additionally, you should also focus on reviews, cultivating honest and helpful customer feedback to boost the overall ranking and visibility of your product. 

Q.Does Amazon use stack ranking?

A. No, Amazon does not use a stack ranking system. Instead, it uses an algorithm that takes into account several factors such as the product’s performance in terms of sales numbers and customer review scores. The algorithm then ranks products accordingly based on these criteria.

Q. Why isn't my product showing on Amazon?

A. If your product does not appear on Amazon, it could be caused by several factors. It could be due to a listing or keyword issue - for example, if the details are incomplete or incorrect then they won’t show up in searches or browse categories. It could also be because you haven’t built enough organic customer reviews yet or if there’s low sales volume.


 Product rankings on the Amazon marketplace are constantly changing, and in order to stay competitive, you need to know the best strategies to get the visibility and sales you’re after.

By following each of the steps outlined above, you will be able to get increase the visibility fo your product and surpass your competition in absolutely no time. Hence, this will result in more visitors and sales. So, don’t wait anymore, the time is slowly ticking  - take action today!

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Ready to start your journey?