Amazon Insights
March 14, 2023

How to Source Products to Sell on Amazon

How to Source Products to Sell on Amazon

Are you looking to start an Amazon FBA business and wondering how to source the best products to sell? Choosing the right product is a critical step in building a successful business on Amazon. In this article, we’ll explore different ways to source products and provide tips to help you find the right product for your Amazon store.

How Do I Source Best Selling Items on Amazon?

One way to source the best selling items on Amazon is to use Amazon’s Best Sellers list. This list is updated hourly and shows the top 100 best-selling products in each category. You can also use Amazon’s Movers & Shakers list to find products that are rapidly gaining popularity.

Another way is to use third-party tools such as Jungle Scout, Helium 10, or AMZScout. These tools provide data on product sales, competition, and trends, making it easier to identify profitable products.

How Do I Supply a Product to Amazon?

To supply a product to Amazon, you need to create an Amazon seller account, list your product, and ship it to Amazon’s fulfillment center. Amazon’s FBA program can handle the fulfillment process for you, including storage, shipping, and customer service.

Where Do Amazon Sellers Find Products?

Amazon sellers can find products through a variety of sources, including:

  • Wholesale suppliers
  • Online marketplaces such as Alibaba, AliExpress, and DHgate
  • Trade shows and exhibitions
  • Local manufacturers or distributors

What is Amazon Sourcing?

Amazon sourcing is the process of finding and acquiring products to sell on Amazon. This involves researching products, analyzing market trends, identifying suppliers, negotiating prices, and ensuring product quality.

Which Product Sells Most on Amazon?

The product that sells most on Amazon can vary depending on the category. However, some of the best-selling products on Amazon include electronics, health and personal care items, beauty products, and home goods.

What is the Most Sold Product in the World?

The most sold product in the world is the smartphone. In 2020, over 1.3 billion smartphones were sold worldwide.

Is Amazon FBA Really Profitable?

Yes, Amazon FBA can be a profitable business if you choose the right product and execute a sound business plan. With the right product selection, pricing strategy, and marketing plan, you can build a successful Amazon FBA business.

How Much Does it Cost to Start an Amazon FBA?

The cost to start an Amazon FBA business can vary depending on the product, supplier, and marketing strategy. However, you can start with as little as $500 for product sourcing, listing, and shipping costs.

How Do I Become an Amazon Vendor?

To become an Amazon vendor, you need to apply to the Amazon Vendor Central program. This program allows vendors to sell their products directly to Amazon, which then sells them to customers on the Amazon marketplace.

How to Do Product Sourcing?

Product sourcing involves finding and acquiring products to sell on Amazon. To do product sourcing, you need to research products, analyze market trends, identify suppliers, negotiate prices, and ensure product quality.

How Do You Come Up with a Product to Sell?

When coming up with a product to sell on Amazon, consider the following:

  • Identify a gap in the market
  • Solve a common problem
  • Improve an existing product
  • Offer a unique product or experience

Where Do Sellers Get Their Products?

There are several ways for sellers to get their products for Amazon FBA. Let's take a look at some of the most common methods:

  1. Wholesale suppliers: Many Amazon sellers partner with wholesale suppliers to purchase products in bulk and at discounted rates.
  2. Manufacturers: Some sellers source their products directly from manufacturers, cutting out the middleman and reducing costs.
  3. Retail arbitrage: This involves buying products from brick-and-mortar stores and then reselling them on Amazon for a profit.
  4. Online arbitrage: Similar to retail arbitrage, this involves buying products from online retailers and then reselling them on Amazon.
  5. Private labeling: With this method, sellers create their own brand and have products manufactured and labeled with their own branding.

How to Do Product Sourcing?

Product sourcing is the process of finding and selecting products to sell on Amazon. Here are some steps you can take to effectively source products:

  1. Research the market: Look for popular products and identify gaps in the market that you can fill.
  2. Use data tools: There are several data tools available that can help you determine the popularity of certain products and estimate their potential profitability.
  3. Find reliable suppliers: Look for reputable suppliers who can provide you with high-quality products at competitive prices.
  4. Consider your target audience: Choose products that appeal to your target audience and align with their needs and interests.
  5. Keep an eye on the competition: Monitor what your competitors are selling and at what price point.

Partnering with Hive for Product Sourcing

By partnering with Hive, we take the guesswork out of product selection. Our experts use proprietary data and tools to help our partners choose the right product that is most likely to succeed. We handle everything from product selection to sourcing, logo and branding, marketing and launch, and more, so our partners can focus on growing their business and achieving success on Amazon.


Sourcing products to sell on Amazon can be a complex and time-consuming process, but with the right approach and tools, it can also be highly rewarding. Whether you choose to source products yourself or partner with a company like Hive, it's important to do your research, stay up-to-date on market trends, and always prioritize quality and customer satisfaction.

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